A friend of mine recently took a class in using social media and heard some pretty good advice. The teacher her told, she meta ironically later posted on facebook, that no one kind of social media would ever take over for always and forever. Instead, the teacher said, the key to using social media is to be flexible and realize that the next big thing to come along would only be the next big thing for a finite amount of time.The instructor also suggested that cute photos of cats was the key to it all.
Luckily, I like cats and even live with a couple, so as for content, I can produce plenty of my own. But the everchanging social media stuff I find infuriating. I'm an independent queer comic based in New York City; the only way I can make money in town is to produce my own shows. Yes it's easier now than when I used to have to actually email people, or even call them (showing my age here) or actually send them something made of paper in the United States mail.
Along came myspace, and I spent hours cultivating my fan base there. I hate myspace, even in 1997, because I don't like dancing videos made entirely of glitter and flashing blocks of text. Still, I put in my time because that was how you got the word out. I started a livejournal for more substantial conversation, we even called using livejournal “blogging” then although people would laugh now if you called your livejournal your blog. And then myspace became less fashionable and then we all got on facebook and twitter and now tumblr and pinterest is taking over. It's time consuming and confounding!
I guess I'll just go back to my cat photos, if all else fails.